A Rocky Path to Success!
From making bathing shoes and ballet slippers, Brooks Sports, Inc. or Brooks Running has come a very long way. It was founded in 1914 by John Brooks Goldenberg after buying the Quaker Shoe Company. He partnered with his brothers Frank and Michael with a clear mission to manufacture various shoes for different kinds of activities.
In 1920, the brothers changed the name to Brooks Shoe Manufacturing Co., Inc. Expanding their clout, the Goldenbergs purchased the Carmen Shoe Manufacturing Company in 1938. After a series of changes in the operations, John terminated their partnership agreement and took over Brooks.
Brooks filed for bankruptcy in 1980 after the sensational issue of producing defective shoes. Wolverine World Wide purchased the company at an auction in 1981 but sold it to The Rokke group in 1993 when his attempt to turn Brooks into a generalist brand failed. After five years, the new owner sold the majority shares of stock to J.H. Whitney & Co.
In 2001, Jim Weber was named CEO and president. Russel Athletic acquired Brooks in 2004. When Fruit of the Loom purchased Russel in 2006, Brooks became a subsidiary of Berkshire Hathaway. In 2011, with the support of owner/CEO Warren Buffet, Brooks became a billion-dollar company with a 29% market share of the specialty running shoe market.
Except for a few select lines, all the running shoes are vegan-friendly. In 2016, Brooks created a limited edition Cascadia 2189 to honor the trail legend and vegan athlete Scott Jurek for his remarkable Appalachian Trail record of conquering 2,189 miles in 46 days.
Main Shoe Series
Brooks Running offers a wide range of running shoes and apparel to suit all athletes out there. While some brands are more specialized in road or trail running, Brooks is equally strong in both categories. Also, their stability shoes have an excellent reputation. Below are a few of its most acclaimed running shoe models.
Ghost is Brook’s multi-awarded running shoe range. Neutral runners love it because of the soft cushioning that supports the heel to forefront transition. The latest model Ghost 13 comes with a full-length DNA Loft midsole foam and adaptable Segmented Crash Pad that protects footfall. It also features the new Engineered Air Mesh upper.
Regarded as the plushest neutral model of Brooks, Glycerin wraps your feet with ultimate softness. The new Glycerin 18 running shoe is lighter and more flexible. It guarantees a smoother ride as Brooks managed to put more DNA Loft foam on the inside. It comes with an Ortholite sock liner and internal bootie.
The launch is a neutral running shoe that improves speed as you take new adventures. It features a BioMoGo DNA midsole cushioning that boosts the rebounding rubber beneath the forefoot. The combination delivers the energy return that quickens your pace. It comes with an internal bootie and one-piece mesh upper for greater breathability.
This is a trail shoe with rugged traction for all types of terrains. It uses the Pivot Post System of Brooks, providing amazing stability as you conquer rocky, wet, and difficult surfaces. The BiomoGo DNA cushions the feet in every stride, while the Ballistic Rock Shields keep them safe against roots and rocks.
This trail running shoe sustains your energy, even during the onset of fatigue. It is very responsive and lightweight, letting you run mile after mile. The TrailTack sticky rubber outsole offers incredible traction, whether uphill or downhill on wet surfaces. The high surface-area lugs provide better flexibility and support during footfalls.
TrailTrack rubber offers outstanding traction on any surface. It is designed to ensure a firm grip on both downhill and uphill terrains or any trail condition. The rubber works excellently on dry or wet rocks with enough surfaces. This sticky rubber enhances the outsoles of Brooks’ running shoes.
HPR or High-Performance Rubber material provides better traction and protects the foam against asphalt surfaces. This abrasion-resistant outsole compound offers long-lastingness and extra-durability. It is engineered to enhance the stability of the runner while offering outstanding flexibility. Using HPR Plus in areas that wear fast makes it more durable.
BioMoGo DNA refers to the midsole adaptive material that delivers dynamic and soft cushioning. It is lightweight and springy, providing better stability and a balanced experience. It adapts to the unique running style, weight, gait, and pace of the user. It is biodegradable and keeps anaerobic microbes away 50 times faster.
DNA Loft is the epitome of softness and plushness. It uses a calibrated mix of DNA foam, rubber, and air. It delivers extra cushioning that quickly adapts to the runner’s speed, weight, and stride. DNA Loft is engineered to offer a soft underfoot feeling without losing durability and responsiveness.
Ballistic Rock Shield
BRB or Ballistic Rock Shield system lessens the point load pressure of branches or stones along the trail. The ballistic textile on the forefoot eliminates the pressure and ensures a good terrain ride as it keeps the forefoot flexible. This technology also disperses energy in the larger area, eliminating great forefoot discomfort.
GuideRails Technology empowers the foot's natural range of motion, rather than outsmarting it. It provides holistic support to your joints, knees, and hips. This technology acts like bumpers, reducing excessive shin and heel rotation to maintain the knee motion's safe range. It makes running comfortable and pain-free.
Frequently Asked Questions (FAQs)
How do Brooks Running shoes fit?
Brooks Running shoes fit true-to-size overall. However, the standard advice for running shoes stands: order ½ to 1 size larger than your regular casual shoes. This is to ensure an almost perfect fit. The extra space is extra helpful during long runs, preventing blisters and toenail injuries.
If you already have a pair of Brooks and want to purchase the latest version or a different model, it's safe to pick a similar size. Brooks' sizing is quite uniform across its series.
Is Brooks Running a sustainable brand?
Brooks is known for its best environmentally-conscious practices in both manufacturing and business operations. Whenever possible, it uses recycled materials for hang tags, laces, fabrics, and packaging. Many of their shoes are using HRB Green outsoles that are crafted with sand materials rather than petroleum.
Brooks is an active member of the Sustainable Apparel Coalition, the global trade organization that supports the environmental and social impact of footwear or textile products. It also partnered with Bluesign Technologies in 2014 to evaluate, manage, and eliminate top chemicals during the manufacturing process. Moreover, Brooks headquarters also meets the standard of Seattle’s Deep Green Pilot Program.
Is Brooks Running a vegan-friendly brand?
Except for Vanguard and Chariot lines, all Brooks’ running shoes are vegan-friendly. The shoes are made without using any animal materials or byproducts. They do not use fur, suede, leather, wool, alligator skin, sheepskin, and alpaca. Shoes made of synthetic materials are positively vegan. Brooks Running uses premium quality synthetic materials, including glue and other adhesives, to produce their products.
They meet the vegan standards, upholding the commitment of not using animal-derived materials. Brooks claims that No Animals Were Harmed In the Making of Their Shoes. One shining example is Brooks Green Silence, a shoe crafted with the Earth and kindness in mind.
Where are Brooks Running shoes manufactured?
One-third of Brooks running shoes are manufactured in China and about 19% in Vietnam. They also have production facilities in Taiwan and El Salvador. To date, Brook Running is distributing its products to 60 countries across the globe. However, due to the unstable trade situation between the US and China and the soaring tariff rates, the top executives decided to gradually transfer their factories to other parts of Asia.
They plan to have 65% of their production in Vietnam, 10% in China, and 25% in Asia's third country (still undisclosed.) They are also eyeing to have a “prototype small, custom shoe production run” in the US.